What can we provide you that most money managers can’t or wont?

Superior Service: As a small firm, we pride ourselves on our ability to adapt quickly and provide personalized attention. When you reach out to us, you’ll speak directly with the owner, Jonathan Allen—no middlemen, no delays. Unlike large banks or big investment firms where you may never connect with a decision-maker, we ensure you get the answers you need right when you need them, day or night.

Fiduciary Approach: We are a firm who prioritizes your best interests. Many firms out there promote heavy commission-driven products, but that’s not how we operate. We follow a fiduciary approach, meaning we are legally and ethically bound to act in your best interest—always. Our commitment is to you, our client, ensuring your financial goals come first.

Investment Policy Statement: We take a hands-on approach to managing your portfolio. Unlike many financial advisors, who may not fully understand the details of what’s in their clients' portfolios, we know exactly what’s inside yours. We follow a carefully crafted Investment Policy Statement (IPS), which we’ll develop together to ensure that your investment strategy aligns with your goals and risk tolerance. This clear, disciplined approach guides how we invest your money in the markets, so you can feel confident about every decision.

Diverse Experience of Portfolio Manager: Our portfolio manager brings a wealth of experience and knowledge from working at various firms, each offering unique insights into how money can be managed. He’s carefully selected the best strategies and lessons learned from each, blending them into your portfolio and your overall experience as a client. While each firm had its strengths and weaknesses, his goal is to focus on the positives, ensuring you receive the best of what he's learned throughout his career.

Constant Measurement: The firm's portfolio manager continuously evaluates the performance of his portfolios by comparing them to relevant benchmarks, focusing on both risk and return. He leverages key metrics such as Alpha, total return, Sharpe ratio, standard deviation, max drawdowns and correlation to assess how well the portfolio is performing. Additionally, he uses client experience surveys to gather feedback and ensure that the client experience aligns with their expectations. These comprehensive tools help him stay on track and continuously improve his strategy, ensuring he is delivering the best possible results.

We are Tax Conscious: At our firm, we understand that investment returns are only part of the equation—what truly matters is what you keep after taxes. That’s why we take a proactive, tax-conscious approach to investing and trading, structuring portfolios in a way that seeks to minimize tax liabilities while maximizing long-term wealth accumulation. For taxable accounts, we strategically manage capital gains by employing techniques such as tax-loss harvesting, holding investments for more than a year to benefit from lower capital gains rates, and minimizing unnecessary turnover to reduce taxable events. When rebalancing or adjusting portfolios, we carefully consider the tax implications of each trade to avoid unnecessary burdens.